BRAND STRATEGY. MARKETING IMPLEMENTATION. CREATIVE DIRECTION.

I help people work out what is really good about what they do and what to do with it.

Every business, project or creative practice has something at its heart that makes it worth caring about. I help people get really clear about what it is, put it into words and use it to decide what to make, how to present and where to go next. My job is to join the dots and turn potential into a plan.

What Experience I Bring…

ADVERTISING & CONTENT

More than fifteen years in agencies across Sydney, London and Boston taught me how ideas are shaped, sold and made.

Working with leaders, staff, customers and communities taught me how to find the knowledge already in the room and turn it into decisions.

CONSULTING & CODESIGN

STARTUPS & ENTREPRENEURSHIP

Running a business and staying close to implementation taught me that a strategy has to work in real life.

Turning cultural knowledge into a brand strategy

I helped AVWA use its cultural knowledge visible in the brand, then built the audience messaging and marketing strategy around it.

Helping a family business grow in new ways

I helped the second generation business owner redefine how each business should grow across it’s brand, products and partnerships.

Helping the maker see the artistry present in the work

I helped Tantri put words around a practice she knew from the inside, so collectors & collaborators could understand its value, desire the work and advocate for it.

HOW I CAN HELP

  • Set a clear direction for your brand and marketing: who to reach, what to say and where to focus.

  • Clarify what you do, why it matters and what sets you apart.

  • Shape a product, service or partnership and work out who it is for and how to reach them.

  • Develop the idea and creative brief for a campaign, website, publication or experience.

  • Use interviews and workshops to learn from the people involved, make key decisions and build the plan together.

  • Ongoing advice and an outside perspective on decisions about brand, marketing and growth.

SELECTED CLIENTS AND COLLABORATORS